Edison : Home Beats Car for Podcast Listening Time
The most popular podcast platforms for listening are Apple Podcasts, Spotify, and Google Podcasts, with 44% of listeners using Apple Podcasts, followed by 26% using Spotify, and 15% using Google Podcasts.
The Rise of Podcasting: A Shift in How We Consume Media
Podcasting has become an increasingly popular medium for consuming media, with a significant portion of the population tuning in to listen to their favorite shows. But where do people listen to podcasts the most?
The Most Popular Places to Listen to Podcasts
The workplace is often considered a hub for productivity, but it’s also a popular spot for podcast listening. According to recent data, the workplace accounts for 16% of daily podcast listening time. This may seem surprising, given the traditional notion that podcasts are often associated with relaxation and leisure activities. However, many people use podcasts as a way to stay informed, learn new skills, or simply pass the time during their workday.
Smartphones Disrupt Traditional Radio Industry with Decreased Listening Habits and Increased Competition.
The Rise of Smartphones and the Decline of Traditional Radio
The rise of smartphones has led to a significant shift in the way people consume audio content. While traditional radio remains the number one choice for ad-supported in-car audio, the smartphone has disrupted the traditional radio industry in various ways.
